iammrmentor | "The Shoe Clinic"
1 on 1 with the owner of Alabama’s 1st sneaker care business
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“The Shoe Clinic”

“The Shoe Clinic”



“The Shoe Clinic”


Who are you?

My name is Alvin Miller, I am a small town guy from Anniston, Alabama. I come from a family of four, I am the only boy and I grew up in a single parent home. My whole life I dibble and dabbled in the entrepreneurial realm, I can remember cutting grass, selling pecans, and even having a mobile detailing business during my high school years. I graduated high school in 2007, after that I obtained a Psychology degree from the University of Alabama at Birmingham.

During my college years, I connected with friends selling vacation packages and attempted to restart my mobile detailing business, but it was unsuccessful.

After graduating college, I began to work in the banking industry, which I realized two things: one this wasn’t my passion & two, this could only be a stepping stone. After applying for a number of jobs, and not looking to immediately start grad school, I found the shoe clinic.

How exactly did you find the shoe clinic?

One night I was getting ready to go out and I reached for my Jordan Flint 13’s and I noticed they were beat up real bad. The particular shoe was my favorite pair of Jordan’s and meant the most to me because I personally brought them. After being faced with the dilemma, I begin to work on the shoes myself. It surprised me how clean I was able to get them, so I posted the picture to social media. After a few hours, I started to receive comments from friends asking how much I would charge them. After that, the shoe clinic was formed.

Tell us about your journey, your ups and downs. Anything you would like to share with future entrepreneurs.

After noticing the need, I started a social media campaign to see if I could actually generate customers. Within a week, I received my first client. From that point, TSC has continued to grow.

It’s been a journey I would say. I went from cleaning shoes in my kitchen sink, to an office in a two bedroom apartment, to closet space in a beauty salon, to finally four years later, being blessed to have a store front with two employees. It was never a “down time”, mainly times where I had to put my feet to the ground more, and make sure I was at least completing one goal daily.

My final thought for entrepreneurs is, don’t wait until you get a “perfect plan” just get a good base and go from there.

What has been your biggest win as a business owner?

Finding the right location after being turned down multiple times from buildings that were not in the right location. My first space was a shared space, which was a financial blessing in itself. After that, I was able to find my own location in the same area before it was even placed on the market.

As far as business goes, being able to go from a service-based business only, to a service and product based business. Not only do we clean shoes, we have created our own product that our customers can take home and successfully use on their own shoes.

How can readers keep up with you and the Shoe Clinic?

HTTP://WWW.THESHOECLINICBHAM.COM and theshoeclinic on social media.

This article was written by Justin Sims, (IAMMRMENTOR), In hopes of not only inspiring entrepreneurs, but young black males to be the best and the truest version of themselves. If you like this article and find yourself interested in more positive stories about black millennial age males, please visit and subscribe to WWW.IAMMRMENTOR.CO and visit his social media pages IAMMRMENTOR on Facebook, Instagram and Twitter.


Creative Direction: Marion Addison WWW.CREATIVEARREST.COM

Editing By: Ciara Dawson